Saturday 23 May 2015

‘Tomorrowland,’ ‘Pitch Perfect’ Compete As ‘Mad Max’ Holds Strong; ‘Ultron’ To Cross $400M – Box Office Friday

1st UPDATE, Friday, 11:52 PM: This Memorial Day holiday weekend is turning out to be a two-tier box office with the Top Five and the Bottom Five clearly separated by about $17M. Leading the Top half is Disney’s futuristic Tomorrowland and Universal’s Pitch Perfect 2, which are very close right now after a Friday battle to win holiday weekend. The estimated range on the 3-day gross for the Brad Bird-directedTomorrowland is $33.7M to $35.1M after taking in around $10M to $10.4M Friday. The George Clooney starrer ended up with a B CinemaScore which traditionally averages a 2.9 multiple.

Not to be outdone, however, is PP2. The melody mash-up took in an estimated $9.7M to $10M+ today for an expected 3-day tally of $32.7M to $34M. The musical comedy will acca-pass $100M tomorrow and held very well with an estimated 49% drop after the studio added 87 theaters.
Speaking of small percentage drops, Warner Bros. had a solid second-weekend hold for its dystopian actioner Mad Max: Fury Road  from director George Miller.Even after garnering only a B+ CinemaScore last weekend, the Tom Hardy, Charlize Theron movie is expected to roll in with $26.2M to $28M for the 3-day which means a mere 39% drop (I can hear the studio’s distribution head Dan Fellman right now saying, ‘I told you so’ … hey, I admit I was wrong). It will end the 4-day close to $100M.

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